WHAT DATA DO WE COLLECT AUTOMATICALLY AND WHY?
When you visit highlandstreetfair.com and you have not otherwise identified yourself (e.g., via registration with a Highland Merchant Association Site), our web server automatically recognizes your domain name, but not your e-mail address. We collect the domain name and monitor general site use and traffic pattern to improve our web site and the products and services we offer. The Highland Merchant Association uses web server logs to collect data for metric purposes. Examples of the types of data collected on the logs are IP addresses, referral pages, date and time of Site access, and Site visited. We may use collected data to customize the content and/or layout of our page for each individual visitor.
DO WE COLLECT PERSONAL INFORMATION?
In some cases, the Highland Merchant Association requests personally identifiable information from you in order to satisfy the underlying transaction or purpose of your accessing the Site. We receive and store any information you enter on our website or give to us in any other way. For example, you provide information when you RSVP to our events; communicate with us by phone, e-mail or otherwise; or sign up for e-mail alerts. Examples of personally identifiable information include names, e-mail addresses, mailing addresses, and the like. You may supply the Highland Merchant Association with personal data of a sensitive nature (e.g., race or ethnic origin, sexual orientation) in connection with an employment application, but the Highland Merchant Association does not automatically collect or use such personal data. Please note that we do not consider aggregated information, from which personally identifiable information has been removed, to be private.
If you register on a Highland Merchant Association Site, how will your information be used and secured?
We use information collected about you in accordance with legal bases to comply with our legal obligations, to protect the rights, property, or safety of the Highland Merchant Association employees, customers and other third parties.
Additionally, we may use information you share to market and promote services that we believe may be of interest to you. If you prefer that we do not use your data for marketing purposes, you are always free to notify us through relevant ‘unsubscribe’ options or contact us directly. Your information may also be used to improve your user experience.
We take all reasonable measures to protect your personal data and ensure it is only disclosed where there is a legitimate business or legal reason to do so. While we take our duty to protect your personal data very seriously, please remember that any transmission of data is at your own risk.
DO WE SHARE THE INFORMATION WE RECEIVE?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries and affiliates that are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
Third-Party Service Providers: We use other companies and individuals to perform functions on our behalf. Examples include sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
Business Transfers: As we continue to develop our business, we might sell or buy business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in event that the Highland Merchant Association or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Consent: Other than as described above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.
WHAT ABOUT CHILDREN’S PRIVACY?
The Highland Merchant Association asks children under 18 not to transmit any information to the Site. The Highland Merchant Association welcomes the parent or guardian of a child under the age of 13 to use the Site and provide any information, service, or product gained for the Site for their child.
In some instances, we use tracking scripts or “tracers” that recognize a unique identifier from a cookie placed on your hard drive by another website. These are used by the Highland Merchant Association solely to gauge the success of our own advertising. For instance, we may use a tracers to determine whether you visit our schedule of events pages after visiting a event listing site where the Highland Merchant Association placed a banner ad. We do not use tracers to gather information on your use of internet unrelated to the Highland Merchant Association or the Highlands Street Fair. Please note that the Highland Merchant Association does not use tracers to identify your personal information, and you remain anonymous unless and until you choose to register or purchase.
WHAT ABOUT EXTERNAL LINKS?
For the convenience of our Site visitors, the Highland Merchant Association may provide links to third party websites that are external to the Highland Merchant Association or the Highlands Street Fair. These websites are not operated or controlled by the Highland Merchant Association, and the Highland Merchant Association is not responsible for the privacy practices or the content of such external web sites.
HOW DO WE KEEP CURRENT?
HOW TO CONTACT US
If you have any questions about this policy, please contact the Highland Merchant Association.
Last Modified: 3/25/2019